I strongly recommend AgFlow to other traders or brokers dealing locally and willing to expand beyond their region, as such market data and information are not easy to get for smaller players.

With 1,6M tons of turnover, over 70 logistic centers, and 670,000 tons of silos storage capacity, Agroglobe is the largest export-oriented cereals and feed components company in Serbia.

Following an important strategic move, Agroglobe needed a solution to expand their container business beyond their region and increase the volume of international transactions. Although the company was already involved in regional and international trade in Italy and Romania, they have only recently started to deal with cross-continental markets. Consequently, Agroglobe suffered from limited visibility in many regions, particularly in South East Asia, where their biggest export markets are Malaysia and Indonesia. Further to this, Serbian agricultural markets, being very localized by nature and with little international exchanges, global stakeholders are often unfamiliar with their products.

Before working with AgFlow, Agroglobe mainly exported to Italian and Romanian markets and counted on live physical conferences and on-field visits to get more exposure and present their business to prospects. Agroglobe’s goal was to double their container exports, and in order to achieve it, they had a pressing need to build their visibility and credibility in markets beyond their locality. 

In addition to being costly, relying solely on this strategy proved inefficient overall, and the ability to network was further hindered as the Covid-19 crisis unfolded.